Step 5: Get Social
Time: 15 minutes
Start a few social media profiles. This will just start out as a platform for people to stay updated when you publish a new post. Get a mail list client like Mailchimp (free) to manage email lists. If you have any confusion about setting up a signup form just let me know in the comments below and I will make a short video tutorial.
Let’s talk for a second about social media theory and the right and wrong ways to use it. With social media there is something called negative reinforcement. NR is when someone lands on one of your social media profiles and sees there isn’t a big following and they automatically assume you do not have a quality product. It’s herd essentially mentality and while this sucks at the beginning there are advantages to it if you know how to play along. The best resource for using social media to it’s greatest effect is Crush It and Jab, Jab, Jab, Right Hook by Gary Vanderchuck.
Because it is so hard to get off the ground with social media profiles it might be worth spending some money on advertising. If you signed up with Bluehost as your hosting provider you automatically get $100 of Google Adwords credit, $50 of Facebook credit and $50 of Bing credit. This can get you a good way to building a small user base. For your Facebook ads target users in your region and interest and select the pay by like option. It is more expensive but better in the long run.
In the beginning it is going to take a lot of hustle to get your networks built. I will talk about growing your online presence in Step 8.